Part-time or full-time (hours negotiable)
Help us become the first big Korean food brand in the Netherlands!
At Oh Na Mi, we make real Korean flavors accessible to everyone. What started with family recipes and a passion for quality is growing into a brand that’s earning its place — on supermarket shelves, in the kitchens of top chefs, and in the hearts of food lovers.
That’s why we’re looking for a strategically strong and entrepreneurial Head of Brand & Growth. Someone who doesn’t just think in terms of branding and marketing, but also thrives on customer relationships, team leadership, and building smart collaborations.
📝 You develop and guard our brand strategy:
💡 You translate our brand strategy into a smart and well-thought-out marketing and sales approach for both B2C and B2B.
✨ You turn opportunities into growth with ease — business development is second nature to you.
💪🏻 You actively help lead our team, together with Alex and Esther.
You have experience growing a brand or food startup, ideally in both retail (supermarkets, specialty stores) and foodservice (hospitality, wholesalers, catering companies)
You’re both a thinker and a doer — your role is strategy and execution. You help shape the big picture and take action to improve daily operations, team workflows, and how we get things done.
You’re socially confident, professional, and enjoy representing Oh Na Mi at trade shows and with clients
You have a warm, open personality and are looking for a team that feels like home
You’re based in (or near) Amsterdam and are flexible in your workspace — from the office to client meetings to inspiration days in other cities
You don’t need to be a Korea expert, but affinity with Korean food (and hopefully a love for kimchi!) is a big plus — it helps if you truly appreciate our flavors and can confidently stand behind our brand
A key role in a fast-growing and ambitious food startup
A part-time position (or full-time, hours negotiable) with a lot of ownership and growth potential
A close collaboration with the founder, Alex and his partner, Esther — you’ll be their sparring partner in brand and growth strategy
Tons of room for initiative, creativity, and entrepreneurial thinking
A warm, tight-knit team that feels like family
Competitive salary based on experience
The chance to make real impact in a brand with a big story and even bigger potential
Plenty of (Korean) food!
Sound like your kind of role?
Send us a short motivation (email or video is fine!) and your CV/LinkedIn to esther@ohnamikimchi.nl
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