Job opening: Head of Brand & Growth at Oh Na Mi

Part-time or full-time (hours negotiable)

Help us become the first big Korean food brand in the Netherlands!

At Oh Na Mi, we make real Korean flavors accessible to everyone. What started with family recipes and a passion for quality is growing into a brand that’s earning its place — on supermarket shelves, in the kitchens of top chefs, and in the hearts of food lovers.

That’s why we’re looking for a strategically strong and entrepreneurial Head of Brand & Growth. Someone who doesn’t just think in terms of branding and marketing, but also thrives on customer relationships, team leadership, and building smart collaborations.

What you’ll be doing:

📝 You develop and guard our brand strategy:

• You refine our positioning and increase our visibility in the market
  
• You know how to make a brand stand out and translate that into sharp decisions and consistent communication
  
• You play an active role in building the growth and recognition of Oh Na Mi

💡 You translate our brand strategy into a smart and well-thought-out marketing and sales approach for both B2C and B2B.

• You contribute ideas for new product launches, campaigns, and sales opportunities
• You think with us in developing the social media strategy

✨ You turn opportunities into growth with ease — business development is second nature to you.

• You manage strong relationships with existing accounts
• You optimize sales channels, customer communication, and internal processes
• You don’t just think about what needs to happen — you know how to do it smarter, better, and more efficiently. You help us improve the way we work

💪🏻 You actively help lead our team, together with Alex and Esther. 

• You contribute not just ideas, but also structure, innovation, and execution
• You're not afraid to get hands-on when needed:
       From processing orders
       To prepping for trade shows, photoshoots,
       Or other practical tasks that come with running a growing business
  

Why you’ll love this role:

• You have experience growing a brand or food startup, ideally in both retail (supermarkets, specialty stores) and foodservice (hospitality, wholesalers, catering companies)
  

• You’re both a thinker and a doer — your role is strategy and execution. You help shape the big picture and take action to improve daily operations, team workflows, and how we get things done.
  

• You’re socially confident, professional, and enjoy representing Oh Na Mi at trade shows and with clients
  

• You have a warm, open personality and are looking for a team that feels like home
  

• You’re based in (or near) Amsterdam and are flexible in your workspace — from the office to client meetings to inspiration days in other cities
  

• You don’t need to be a Korea expert, but affinity with Korean food (and hopefully a love for kimchi!) is a big plus — it helps if you truly appreciate our flavors and can confidently stand behind our brand
  
  

What's in it for you:

• A key role in a fast-growing and ambitious food startup
  

• A part-time position (or full-time, hours negotiable) with a lot of ownership and growth potential
  

• A close collaboration with the founder, Alex and his partner, Esther — you’ll be their sparring partner in brand and growth strategy
  

• Tons of room for initiative, creativity, and entrepreneurial thinking
  

• A warm, tight-knit team that feels like family
  

• Competitive salary based on experience
  

• The chance to make real impact in a brand with a big story and even bigger potential

• Plenty of (Korean) food!
  

Sound like your kind of role?
Send us a short motivation (email or video is fine!) and your CV/LinkedIn to esther@ohnamikimchi.nl